PASSAGE TO PARADISE
DFS commissioned Philippine-based artist Daryl Feril to develop the campaign concept, showcased across 14 T Galleria by DFS locations worldwide. The imagery blended art and visual merchandising to create a dreamlike landscape inspired by travel and Asia.
The campaign was supported by photography and video produced with fashion photographer Craig McDean and stylist Tabitha Simmons.
As in-house senior designer, my role focused on the production and adaptation of campaign visuals for global advertising and promotional collateral.
Key visuals shown below were created by the commissioned creative partners and are displayed for portfolio purposes only.
Below: A "passport" for the Campaign:
Below: In-store light boxes.
Below: Photo Retouching.
I've combined the Illustration and a Key visual in the Campaign, and to extents it to an extreme horizontal verison for book cover.
Below: More VM set up of the Campaign.
