PASSAGE TO PARADISE
DFS commissioned Philippine-based artist Daryl Feril to develop the campaign concept, showcased across 14 T Galleria by DFS locations worldwide. The imagery blended art and visual merchandising to create a dreamlike landscape inspired by travel and Asia.
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The campaign was supported by photography and video produced with fashion photographer Craig McDean and stylist Tabitha Simmons.
As in-house senior designer, my role focused on the production and adaptation of campaign visuals for global advertising and promotional collateral.
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Key visuals shown below were created by the commissioned creative partners and are displayed for portfolio purposes only.
Below: A "passport" for the Campaign:
Below: In-store light boxes.
Below: Photo Retouching.
I've combined the Illustration and a Key visual in the Campaign, and to extents it to an extreme horizontal verison for book cover.
Below: More VM set up of the Campaign.
